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1. Track Comments Consistently and Identify Trends with Custom Fields
If you’ve used a template, you already know what custom fields look like. To edit or add them, just click the blue Add Custom Fields button at the top of your project.
Custom fields help you track key information about each task and then sort and filter your project, just like you might with columns on a spreadsheet. For example, fields such as feeling, usability, source, and priority can help your team analyze customer feedback and prioritize effectively.
To quickly get an idea of how customers are feeling without performing any analysis, you can sort your project by custom fields. You will then be able to identify comments that require concrete action or find customers to contact.
2. Easily Collect any Comments with Forms
Feedback is essential to improving your offering, solving problems, and learning more about your customers’ needs. This is however complicated if the monitoring is not homogeneous and centralized. To avoid these inconveniences, create a feedback form that will be directly connected to your customer feedback project. With this form, you are sure to collect feedback in a consistent manner and your teams have all the details to take the necessary actions and analyze all the data.
3. Make it Easier for Customers to Send Comments with your Form
Forms can be submitted by anyone (even by non-Asana users) as long as the person has the link to the form. Make sure customer contact teams know they should send the link to the form instead of handling email returns. Your customers will feel like they are being listened to, without your team facing an out of control inbox.
4. Use Integrations so that Comments sent by Email can be Used
If you’re still receiving customer feedback via email, use the Asana Extension for Gmail or the Outlook app to easily turn those emails into tasks within your project. If you are using a different email client, forward your emails to specific projects to create tasks.
5. Organize Customer Feedback over Time
While custom fields and forms help you get started with organized comments, designating a project owner who will regularly review the comments received helps keep things organized. You can assign it a recurring task telling it to perform this sorting.
While sorting, if he sees comments similar to others that have already been made, he can merge the tasks and avoid duplicate follow-up.
6. Take the Necessary Measures More Quickly
Not all comments require immediate action, but if appropriate, the project owner can assign the task in question and add a due date to it. This task will already include all the necessary context and the expectations will be clear. No need to go back and forth to understand the situation, problems are resolved faster and customers are more satisfied.
What is the Best Way to use Feedback Form?
Online feedback forms are the easiest to use, especially if you do a lot of your business through your website or online stores. Sometimes a store or sales channel that you use might have its own reviews feature, like Amazon, eBay, or Etsy.
But if you want to ask personalized questions and collect more statistics, you can use online survey apps like feedback form mightyforms. You can also use existing code to create your own.
No matter what tools or methods you use, the important thing is that it is simple for your customers to understand and use. Otherwise, you won’t collect a lot of feedback.