Volvo is a Swedish luxury car manufacturer that is also a subsidiary of the Chinese automotive company named Geely. Volvo is known for manufacturing station wagons, sports utility vehicles, compact executive sedans, and sends. Volvo Group was established in 1927 and back then, it was a subsidiary of the ball bearing producer, SKF. Since then, Volvo has been known as one of the most respectable car manufacturers in the world. Volvo is well-known for their mad drive for safety and their vehicles are commended for its reliability and quality interiors.
Volvo’s logo is used by different Swedish companies that operate under the same brand and their most recognized products are buses, cars, and trucks. Sine 1927, Volvo’s logo has remained relevant because they produce several different items. Volvo’s logo represents their dedication to superior engineering and manufacturing. But what does their logo really means?
The Volvo logo was inspired by Roman mythology because the circle with an arrow is the symbol for Mars, the Roman god of war. This symbol also represents the periodic table element, iron. That’s why the owners of Volvo decided to use the Roman symbol, because most of their products are made from iron and steel. Even though the actual products that Volvo manufactures changed regularly, most of them were made from metal. That’s why their emblem represents Volvo’s robust and industrial products. The name Volvo is also inspired by Roman history, it means “I roll” in Latin and this refers to the company’s original trade as a ball bearings producer.
The original shape of Volvo’s emblem was a blue oval which said “Volvo Gothenburg Sweden”. But after two years, Volvo chained their emblem to the silver circle and arrow shape. In the 1930s the logo had a striped, lengthy, and horizontal bar which held the name Volvo. In 1959, the company opted for a simpler design which contained a shorter horizontal bar and outline of the arrowed circle. In 1970, Volvo updated their emblem to the version we still see today.
However, the emblem’s color remained blue and silver throughout most of Volvo’s logo history. Blue symbolizes a sense of trust and reliability and silver refers to the metal that Volvo uses. But the 1930s version featured the colors red and silver but back then, people tend to associate the color red with Communism that’s why the color choice did not last.
The most famous product of Volvo is their cars and these cars are actually being produced by Ford Motor Company today. However, when Volvo sold their cars to Ford, the sale contract included a clause that Ford should continue to use the original logo that Volvo designed.
As we stated above, the shape of the emblem was chosen because of its connection to iron. But some people find the logo a little offensive since it also symbolizes the male gender. However, Volvo had repeatedly stated and reassured their customers that they are not trying to convey that only men should drive cars.
Volvo’s emblem is often associated with well-made and durable vehicles and the simple colors and design showed that the company is devoted to quality.