iGaming Startups – How to Succeed as Gambling Affiliate


iGaming, also known as online gambling, has become one of the most popular, not to mention lucrative, online activities in the last decade. Around 1.6 billion people gamble regularly, while 4.2 billion place a bet or wager at least once every year. In 2019, the online gambling industry was worth $59.6 billion, with a projected increase to $127.3 billion by 2027. To put things in perspective, the entire music industry’s worth is projected to be $131 billion by 2030. That is a big pie and it is no wonder many people are trying to get a slice of it. One of the easiest ways to get into the action as a startup is through one of the iGaming affiliate marketing programs. Here is what you need to know to succeed.

What Is Affiliate Marketing?

The simplest way to describe affiliate marketing is to think of yourself as a traffic cop. Your only job is to redirect traffic (aka customers) to your partner’s website. For every purchase they make you get a percentage. It is one of the most popular business models on the internet, as it requires little in terms of investment and potential returns can be huge. The best thing is that it is mostly passive income, as you don’t have to spend every day doing it. If set up correctly, your site will do its job even when you aren’t around to look after it. That doesn’t mean you can set it up and forget about it, though. It needs constant work and tweaking to work and produce the result you want.

How to Become an iGaming Affiliate

The old saying goes content is king and it is especially true for affiliate marketing. The only way to attract customers is through superior and engaging content on your site, which you have to create yourself or pay someone to do it for you. That way you will gain access to the best gambling affiliate programs out there which offer the best terms to their partners. Think of yourself as an intermediary between customers and online casinos. By funneling customers to their sites, you are performing a valuable service to both parties. Your users get easy access, thoroughly vetted and safe, while online casinos get paying customers. It is one of those perfect, yet elusive win-win situations.

Choosing a Domain Name

One of the first things you need to resolve is a domain name. This can be an article in itself, but for the sake of clarity, we will keep it short and to the point. There are several rules you should follow when choosing a domain name for your affiliate business. The name itself shouldn’t be longer than three words and 20 characters. If you can manage to keep it shorter than that, even better. Next, you need to choose the extension. For general purposes, dot-com usually works the best, especially if you want to have an international following, which we would strongly suggest. National domains could work as well. For instance, if you want to focus on Great Britain, .uk will work just fine as well. Stay away from hyphens, as they tend to confuse things and don’t work well in principle. Finally, make it catchy and easy to remember. The last part is crucial for brand recognition and returning users.

Making the Site

You don’t have to be a web wizard to start an affiliate marketing business, since you can simply hire someone to make the site for you. In fact, if you aren’t sure about your skills in this area, it is recommendable to let someone who knows what they are doing handle this. It may cost you a bit, but at least you will get a quality product that is ready to go. If that is not an option, you should take a look at one of the free website builders. The most popular these days is WordPress, but there are other alternatives on the market as well. Installing and customizing it is fairly simple and you should be able to do it on your own after a few tries. To further reduce cost, you can go with one of the free themes for starters, at least until you can afford to purchase one. There are plenty of them that cater to the iGaming industry exclusively.

How to Find a Partner

The best way to find a reliable partner or partners is to understand what qualities online casinos seek. You must be trustworthy. Any hint of scamming or cheating on your users will disqualify you before you even get your foot in the door. The content on your site must be relevant to the industry and up to date. That way you will attract the right kind of users. You will also need to be dependable and ensure your partners that you are in it for the long haul, not just quick money grab. Finally, your site will be tested for a period of time. Think of it as probation period. If all goes well, you will be offered a lucrative deal that can potentially make you a lot of money.

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