Kia Motors is the second-largest South Korean automaker that is also serving many parts across the globe. Fact: it is a subsidiary of Hyundai, the country’s leading automaker that is also the fourth largest in the world. More interesting facts on Kia here in this article!
Kia Motors was founded on December 11, 1944, when Korea was still under Japanese rule during the Second World War.
Kia has had a strong focus on the European market since 2005. In order to strengthen its chances of future growth in the continent, it hired German car designer Peter Schreyer whose one of his famous creations is the Audi TT. Kia is also one of the the fastest growing companies in the UK alone.
In terms Kia sold 2.7 million vehicles sold in 2012 and 2.75 million the following year, making it one of South Korea’s biggest car brands.
Kia was designated by the South Korean government as the only maker of military vehicles. Presently, the company is creating and designing a Kaiser Jeep M7-15-type vehicle.
The name “Kia” is originated from the Sino-Korean characters ki (“to come out”) and a (“(East) Asia”).
The slogan will definitely help Kia Motors to promote their brand globablly. The company aims to provide a unique experience for its customers as well as its core beliefs: “spirited,” “human-driven” and “challenger.”
Credit that to Peter Schreyer (whom we mentioned earlier), the German car designer whom Kia hired in 2007 as the new Chief Design Officer.
As of 2013, Kia’s total assets amounts to US$35.6 billion.
Kia is one of the leading Asian car brands in the United States, based on sales. However, Kia’s sales decreased by 0.8% in March 2016 compared to the same period the preceding year.
Hyundai acquired rival Kia in 1998, a year after suffering an upset due to over-expansion as well as the Asian economic crisis.