Turkey’s Automotive Industry: A Rising Powerhouse in Global Manufacturing


Turkey has become a prominent player in global manufacturing thanks to its tremendous growth in the automobile sector. Turkey is becoming a major hub for the production of automobiles thanks to government initiatives and astute foreign investments. This demonstrates Turkey’s growing influence in the world car market.

Turkey has become a prominent participant in the global automotive supply chain thanks to its advantageous location, highly skilled labor force, and affordable labor. The history, present situation, advantages, disadvantages, and potential of Turkey’s automobile industry in the global marketplace are all examined in this blog post.

Historical Background

Historical Background

Turkey grew during the period of rapid industrialization in the 1960s and has contributed significantly to the global value chain of the automobile industry. Turkey’s car industry has a large production capacity as well as strong technical and design capabilities.

In 2021, 976 million US dollars were invested in the industry, primarily for initiatives centered around the creation of new models. The country produced over 1.3 million motor cars, although there was a slight decrease recently due to the negative impact of the COVID-19 pandemic on the automotive sector.

To promote national pride and reduce reliance on foreign cars, efforts were made to establish local auto brands. Despite challenges, these initiatives expanded the industry and developed local expertise. Government funding for research and development further boosted the sector, encouraging technological advancement and innovation.

Turkey’s strategic location between Europe and Asia helped it become a key player in the global automotive supply chain and develop into a regional automotive hub. The history of Turkey’s automotive industry showcases the nation’s ability to innovate, adapt, and compete internationally, solidifying its position in the global automotive market.

Major Manufacturers and Brands


Turkey’s automotive sector is home to several important manufacturers who have had a major impact on regional and international markets. They are as follows:

  • Ford Otosan, a joint venture between Ford Motor Company and Koç Holding, has been a cornerstone of Turkey’s automotive sector, producing a diverse range of vehicles for both domestic and international markets.
  • Tofaş has also played a significant role in enhancing Turkey’s automobile industry by producing well-liked models under the Fiat, Fiat Professional, and Citroën brands in partnership with Fiat Chrysler Automobiles (FCA).
  • Toyota Turkey, a division of Toyota Motor Corporation, has significantly boosted the local economy through exporting and manufacturing goods, especially passenger and commercial vehicle manufacturing.
  • Hyundai Assan, a joint venture between Hyundai Motor Company and Kibar Holding, has been instrumental in shaping Turkey’s automotive scene by manufacturing Hyundai-badged automobiles for both local and international markets.
  • Turkey’s car exports have been propelled by Renault MAİS, a joint venture between the Renault Group and the Oyak Group that manufactures Renault-branded automobiles for global markets.

When taken as a whole, these firms have not only helped Turkey’s economy flourish and create jobs, but they have also significantly impacted worldwide automotive markets, demonstrating Turkey’s ability to compete on the world stage.

Current Status

For nearly 20 years, Turkey’s automobile sector has led the nation in exports. After recovering from the pandemic, car exports grew in 2021 and peaked at $35 billion in 2023. Ford Otosan became the top automaker with over 311,000 units exported. In 2022, the European Union, especially Germany with over $3 billion in trade value, was Turkey’s main export market for automobiles.

Turkey’s automotive sector shows resilience and continuous growth despite global changes. With strong production capacity and a diverse product range, Turkey remains a key player in the global market.

The country produces millions of vehicles annually, including light trucks, commercial vehicles, and passenger cars. Production consistently increases, driven by major companies like Ford Otosan, Tofaş (Fiat), Toyota Turkey, Hyundai Assan, and Renault MAİS, which innovate and compete in local and global markets.


Technological advancements, especially in autonomous driving and electric vehicles, are shaping the industry’s future. Turkey’s strategic location and well-established infrastructure enhance its competitiveness and integration into international supply chains.

Challenges and Opportunities

Turkey’s automotive sector faces both opportunities and challenges in the global market. A major challenge is the shift to cleaner and more efficient technologies due to the focus on environmental sustainability. Manufacturers must invest in alternative fuels and meet strict emissions regulations. Additionally, reliance on foreign investment raises concerns about economic stability and independence.

Turkey’s integration into global supply chains offers both opportunities and risks, especially given geopolitical tensions. Rapid technological advancements, particularly in electric and driverless vehicles, present chances for innovation and market expansion. By adopting these technologies, Turkey could become a leader in future mobility. Increased demand for connectivity and digitization in cars also creates new opportunities for collaboration and value creation.

Government Initiatives and Support

Government policy and support play a crucial role in shaping Turkey’s automobile sector. The government aims to boost growth, innovation, and competitiveness through various policies, incentives, and strategic initiatives. Subsidies, tax breaks, and investment incentives attract both foreign and domestic investment, fostering modernization and expansion.

Targeted policies encourage research and development, driving technological innovation and enhancing industry skills. Infrastructure projects, like industrial zones and transportation networks, improve connectivity and logistics, boosting competitiveness. Trade agreements and regulatory frameworks also help Turkish manufacturers access markets and pursue export opportunities, giving them an edge globally.

By continuing supportive policies and fostering a favorable business environment, the government can help the automotive sector reach its full potential and drive Turkey’s economic growth and development.


Turkey’s automotive sector showcases the country’s resilience, innovation, and global ambitions. Thanks to deliberate government policies, foreign investments, and technological advancements, the industry has grown significantly from its modest beginnings to becoming a major manufacturing force.

The industry’s future competitiveness and performance will rely on collaboration between the government, industry stakeholders, and academics as it adopts new technologies and navigates market changes. With a proactive approach and strategic vision, Turkey’s automotive industry is well-positioned to remain a leading manufacturing powerhouse globally.

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