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History of the Infiniti Car Emblem

History of the Infiniti Car Emblem

Infiniti is a luxury car division of the Japanese automobile manufacturer Nissan. Infiniti entered the car industry on November 8, 1990, where they began selling cars in North America. The car’s emblem stands out because of its sleek, stylish, and trendy design. The name Infiniti was chosen in 1987 and their emblem symbolizes the name of their brand. The logo features two lines that lead up into a horizon and some say that it pays homage to Mount Fuji, Japan’s most famous peak. But what is really the history and meaning behind its logo? Let’s all find out in this article.


As Nissan chose the name for the brand, they also chose an emblem that will go perfectly with the name. They chose a badge that featured two central lines which leads to the infinite horizon. This logo represents a special method that is established by Infiniti and that is aspiring for new horizons and edges of the automotive industry while giving their consumers luxury and reliable performance.

The famous logo is based on the traditional infinity sign that is well-known to almost everyone. Designers of the emblem decided to use it as an inspiration for the logo because it reflected the inner spirit of every car that was produced under the Infiniti brand. The infinity symbol is used by mathematicians to represent mathematical infinity. It’s like the number eight that is lying in its side. And it was adopted by Nissan in 1987 as the logo for their luxury car department.

The Design

The shape of the Infiniti logo is a formalized number eight. The number eight is an ancient symbol that is believed to have appeared at the beginning of human civilization. However, it turned sharper on Infiniti’s brand logo where it is embedded in a silver oval to make it look more stylish and modern. The shape also represents elegance in every small detail along with great performance and luxury.

The color of the Infiniti emblem is metallic silver because it goes perfectly well on car bodies and it adds style and elegance that every luxury car offers. The Infiniti car emblem has not been changed since the moment it was adopted by Nissan. Although it might seem a little simple for a luxury car, it still implies the spirit of the Infiniti brand.

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