How Films and Games Influenced Tuner Culture


Have you ever watched any “The Fast and the Furious” movie and felt amazed by the modified cars on the show? Or have you played “Need for Speed” and had the time of your life modifying your car’s specs? It’s the media like these that shaped the trends, aesthetics, and ethos of tuner culture today.

This blog post delves into how movies and video games have not only mirrored this unique automotive subculture but have also played a huge role in making it a global phenomenon.

These popularized JDM (Japanese Domestic Market) cars and parts

Films like “The Fast and the Furious” series played a significant role in popularizing Japanese Domestic Market (JDM) cars and parts in the Western world. Hondas and Toyotas have long been in the Western market, but because of The Fast and the Furious, Japanese cars looked extra cool.

It boosted JDM imports.

After these films became a hit, there was a noticeable increase in the importation of JDM cars into countries like the United States. Enthusiasts sought to own the models they saw on screen, like the orange MkIV Supra driven by Brian O’Conner (Paul Walker), Mazda RX-7, and Nissan Skyline GT-R.

It caused a demand for JDM parts.

The demand for JDM parts also surged because of this iconic film series. Companies began importing more Japanese performance parts to meet the needs of enthusiasts looking to modify their cars in the style of those seen in the movies. This included everything from performance upgrades to body kits and accessories.

New modification styles become a hit.

Besides the parts, different modification styles also became popular in tuner culture. Car owners wanted wide-body kits, deep dish wheels, and elaborate spoiler designs, influenced by the JDM culture portrayed in the films. Also, the use of nitrous oxide systems surged in popularity because of its dramatic depictions in the big screen.

Auto shows and races featured more JDM cars.

Because more car owners become interested in tuning, car clubs and tuner online forums saw a rise in membership and activity. More auto shows and races began to feature more JDM cars, mirroring their popularity in the films. Events like Import Tuner shows saw an increase in Japanese cars on display, often modified in the style of those cars seen in the Fast and Furious movies.

In the drag racing and drifting scene, more and more participants drove JDM cars. This was a direct influence of the racing scenes depicted in the movies.

It introduced car customization to a wider audience

Players who might not have had any prior interest in cars began experimenting with different modifications in the virtual world. Video games like “Need for Speed” and “Forza Motorsport” have introduced the concept of car customization to a broader audience.

These games offered detailed customization options, from changing the car’s color and applying decals to more technical aspects like adjusting gear ratios and suspension settings. This educated the players on different various aspects of car customization.

For instance, in “Need for Speed: Underground,” players learned about the impact of different types of modifications on a car’s performance. Adjusting aspects like engine tuning, nitrous oxide systems, and even tire grip could radically alter how a car handled in the game, mirroring real-world mechanics. This kind of exposure has led to a greater understanding and appreciation of car customization in the real world.

Many players have taken inspiration from their virtual creations and applied these concepts to real-world car projects. Online forums and social media platforms feature numerous examples where people have recreated their in-game car designs on their real-life vehicles.

“Need for Speed” and “Forza Motorsport” also feature real-life automotive brands and aftermarket parts, introducing players to the world of automotive brands and tuning companies. This exposure has increased awareness and interest in these brands among a broader audience.

It advanced the concept of aerodynamic modifications

Modifications that improve aerodynamics, such as spoilers, diffusers, and body kits, became more mainstream due to their depiction in movies and games.

Spoilers and wings, often showcased in movies like “The Fast and the Furious,” became more than just visual accessories. They were understood for their role in providing downforce and improving stability at high speeds. For instance, the prominent rear wing on Brian O’Conner’s Mitsubishi Eclipse in the first film highlighted this feature.

On the other hand, diffusers, once a relatively obscure modification outside of professional racing, gained popularity. Their function in reducing aerodynamic drag and increasing downforce became more recognized among car enthusiasts, partly due to their depiction in video games like “Gran Turismo.”

Body kits also became a staple in car customization partly due to video games! These mods include front and rear bumpers, side skirts, and sometimes hoods. Beyond adding a unique aesthetic, these kits were understood to aid in aerodynamic efficiency, channeling airflow around the car more effectively.

It made street racing and drifting mainstream from being a niche

The portrayal of street racing and drifting in films and video games has significantly impacted real-world tuner culture. The underground street racing scenes depicted in movies like “The Fast and the Furious” and the focus on drifting in games like “Need for Speed: Underground” have made more people interested in these activities. They have become a significant part of tuner culture, with organized events and competitions being held worldwide.

It fueled the rise of street racing and drifting culture

“The Fast and the Furious” series, with its exhilarating portrayal of underground street racing, brought this aspect of tuner culture into the mainstream spotlight. The races in these films – featuring high-speed chases, close calls, and a sense of rebellion – captured the imagination of audiences worldwide. This led to an increased interest in street racing, inspiring many to either participate in or become fans of the activity.

The “Tokyo Drift” is the Fast and Furious film that popularized the art of drifting. Depicting it as a skilled and stylish form of driving, with a focus on car control and aesthetics, appealed to a wide audience. Video games like “Need for Speed: Underground” further fueled this interest by allowing players to experience drifting virtually. The game’s focus on urban car culture and street racing, including drift races, introduced many to the concept and techniques of drifting.

It spawned many organized events and competitions

The increased interest in street racing and drifting led to the organization of legal, sanctioned events and competitions. Series like Formula Drift and events at local race tracks offered enthusiasts a safe and regulated environment to enjoy these activities, moving them away from illegal street racing.

These events not only provided a platform for drivers to showcase their skills but also helped in building a community around these motorsports, complete with its own stars, teams, and fan following.

Modifications for better performance and handling became common

As street racing and drifting gained popularity, the types of modifications seen in movies and games began to reflect in real-world car builds. Modifications for better handling and performance, such as suspension upgrades, performance tires, and lightweight wheels, became more common.

The aesthetic aspect of cars used in drifting and street racing, like bold liveries and unique body kits, was also reflected in the tuner culture, leading to more visually striking car builds.

It encouraged a DIY culture and community-building

In movies like “The Fast and the Furious” series, characters are often depicted working on their cars, tuning engines, and making modifications. This hands-on approach has inspired fans to undertake their car projects – as with the right tools and knowledge, anyone can modify their vehicle.

The garage scenes in these movies, where characters gather to work on cars, have become iconic, symbolizing the communal and collaborative nature of car tuning. These scenes resonate with viewers, encouraging them to engage in similar communal activities in the real world.

Games like “Need for Speed” and “Forza Motorsport” serve as virtual workshops, allowing players to experiment with car modifications without the need for physical resources. This has introduced many to the basics of car tuning and customization, sparking an interest that often translates into real-world.

Because of these movies and games, the DIY tuning community grew by:

Growth of online communities and forums

Online platforms have become central to the tuner community, allowing for the exchange of ideas, tips, and experiences. Websites and forums dedicated to car modification have seen significant growth, driven by enthusiasts seeking advice, sharing their projects, or simply connecting with like-minded individuals.

Social media groups and YouTube channels focused on DIY car projects have also become popular, offering step-by-step guides, showcasing car builds, and providing a space for discussion and collaboration.

Meetups and car shows as community hubs

Inspired by the communal aspects seen in films and games, real-life car meetups and shows have become important events for the tuner community. These gatherings allow enthusiasts to showcase their work, exchange ideas, and learn from each other.

Such events often feature DIY modified cars, highlighting the creativity and skill of individual builders, and serve as a source of inspiration and pride for the community.

Shared resources and collaborative projects

Within the tuner community, there’s a strong culture of sharing resources, tools, and expertise. Experienced modifiers often mentor newcomers, helping them with their projects. This collaborative spirit is a direct reflection of the community-oriented ethos portrayed in media.

Group build projects, where members of a community come together to work on a single car, are examples of how this ethos manifests in tangible collaborations.

Increase in automotive education

The interest generated by films and games has led some enthusiasts to pursue formal education in automotive technology. Technical schools and colleges have seen an increase in students enrolling in automotive programs, driven by a desire to gain a deeper understanding of car mechanics and modification.

It influenced the aesthetics of car modifications

The distinct visual styles of cars in movies and video games have influenced real-world car aesthetics. Neon underglow lighting, unique paint jobs, and elaborate vinyl wraps that were popularized by these media are now commonplace in tuner culture. The result is a more vibrant and diverse range of car designs, reflecting individual personalities and the influence of digital and cinematic art.

The films inspired a new generation of car enthusiasts and builders. Many were drawn to the DIY aspect of car tuning, leading to an increase in garage-based custom car builds and a thriving community of amateur and professional tuners.

  • Neon underglow and LED lighting: Once seen as flamboyant and over-the-top, the use of neon underglow lighting has become a popular way for enthusiasts to add a distinctive flair to their cars. LED technology advancements have allowed for even more customization, with programmable colors and patterns reflecting the influence of the vibrant and dynamic car scenes depicted in video games.
  • Unique paint jobs and color schemes: The bright and often unconventional color schemes seen on cars in media have translated to real-world vehicles, moving away from traditional automotive colors. Special paint effects, such as pearlescent or color-shifting paints, which were popularized through their depiction in video games, have become more prevalent. These paints change color based on the viewing angle, adding a dynamic element to the car’s appearance.
  • Elaborate vinyl wraps and decals: These are an alternative to permanent paint jobs that have gained popularity partly due to their portrayal in video games. These allow for intricate designs and patterns, which can be changed relatively easily, providing flexibility in car styling.
  • Custom body kits and aerodynamic elements: The aggressive and stylized body kits seen in movies and games have influenced the design of aftermarket body kits in the real world. These kits, which can dramatically alter a car’s appearance, are often sought after for their ability to mimic the look of cars seen on screen.
  • Wheel customization: Custom wheels have always been a staple of car modification, but the variety and style have been influenced by portrayals in films and games. Unique wheel designs, including unusual colors and finishes (like matte or chrome), can trace their popularity back to their showcase in video games and films.
  • Interior customization: Interior modifications, such as custom upholstery, racing seats, and LED accent lighting, have been influenced by the detailed and stylized interiors seen in cars from movies and games. These modifications are now a common way for enthusiasts to personalize their vehicles further.
  • The aesthetic trends popularized by media have influenced the criteria and judging in car shows and competitions. Categories often include considerations for creativity and uniqueness in car styling, reflecting the diverse range of designs inspired by digital and cinematic art.


When you look at tuner culture today, especially when it boomed in the 1990s to 2000s, one can clearly see the influence of iconic car films and games. These media were pivotal in growing the tuner culture, transforming it from a niche hobby into a significant and influential global phenomenon.

Share this


How to Win in Slot Machine Games

In the realm of slot machines, mastering the art of winning requires a blend of strategic insight, disciplined budgeting, and a keen understanding of...

The Challenges and Innovations in Manufacturing Electric Vehicle Batteries

Electric vehicle (EV) batteries are super important for the cars of the future. But making these batteries is not easy. There are many challenges,...

The Birth of the Kei Car: Japan’s Unique Solution to Urban Mobility

Japan is famous for its cool and tiny cars called Kei cars. These cars are super small but packed with great features. They are...

Recent articles

More like this